Before posting your press release to the Chamber website, please note the following:
1. Only post press releases that promote your business, not your clients
While it may be appropriate to mention your client when releasing a news story, your press release should relate largely to your business, not theirs.
If your clients would like to be promoted through press releases on our site, they are welcome to apply for membership.
2. Check your press release for grammar and spelling errors
To maintain the quality of the Chamber website, we reserve the right not to publish press releases where spelling and grammar are considered to be poor.
Proofreading and copyediting are your responsibility, not ours, and the quality of material published on the website reflects on the Chamber.
3. Remove ‘notes to editors’
Many press releases comprise a news story, followed by additional background notes to publishing editors. If the information included in these notes is relevant to the story, please integrate them into the text, rather than leaving them displayed as a separate note.
4. Take the time to present your business in the best possible light
While the Chamber is keen for you to promote your business by posting press releases on our website, it remains your responsibility to ensure the material presents your business as well as it can.
We may choose to remove material which, despite having initially been accepted by the website manager, is later considered to be of a quality that reflects badly on the Chamber.
For more information on how to write an effective press release, contact Andrew Knowles of Writecombination.