No matter what field you’re in, the principles of coaching remain the same. In that respect, business coaching is very similar to sports coaching. In sports, a coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

A sports coach will make you run more laps and make you worker harder than you would on your own, even when you don’t feel like it. A sports coach will tell it like it is and they will listen.

Fortunately, a business coach does many of the same things, but in a way that is focused on creating a successful business. The role of a business coach is to coach business owners through guidance, support, accountability and encouragement.

Business coaching helps owners of small and medium-sized businesses with their sales, marketing, management, team building, business growth strategies and so much more. Most importantly, just like a sports coach, your business coach will make you focus on the game.